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The activity of sending similar mail to numbers of people making them aware of the products and goods is considered mass email marketing services. Bulk online email marketing is considered very effective in terms of making immediate impact on a particular group of clients. Since, there may be hundreds to thousands of people who will be receiving mail at the same time; such mails make people immediately aware of the goods and products. Use of Bulk email Bulk emails are popularly used by individuals or businesses. This is considered a direct marketing version of online internet marketing. It is commonly considered a great to tool to make users know about all the new services and product launched. However, mail sent to every recipient is almost same but it must have a personal touch to make more impact on the mail receiver. One must send emails incorporating few important features. The basics of online email marketing include - o These mails should be employed to make direct impact on readers. To ensure the same, the mail must be content rich as well as it should have a personal touch. o These mails can be sent anytime and every time you launch a new product, makes your services more user friendly, celebrates anniversary of your company or product, festive season, initiation of month etc. In short, such mails should be saint all the time when you think, you should communicate to your customer to keep them reminded about your company and its services. o Try to keep the mails of email marketing services informative as well as interesting. Advantages of bulk E-mail - o This is a cost effective solution to be in touch with lots of your customers. o Online Email marketing services benefit not only you but also your customers, as interested customers can revert back and get information on product and services they are interested in. Nonetheless, Online email marketing services are wonderful to stay in contact with your customers, it may also put you into 'spamming' list, if content is not interesting.